Designed with Letitia, made by hand in Ghana, shown on catwalks in Liverpool and Milan, and sold in a shop you can walk into.
A single mother arrived in Accra with basic sewing skills and a hand-cranked machine whose handle kept falling off. Letitia bought her clothes, shared them, and a year later raised the money for a proper machine.
That is still how Amaya for Africa works. Letitia designs, the makers in Ghana produce, and every new tool goes to someone who will train the next person.
Small runs. One-off pieces. Quality, not quantity.
Fabric. Thread. Experience. Judgement. Every product begins with the maker.
Letitia + KwameLetitia founded Amaya for Africa as a bridge between Ghana and the UK. She designs, the makers in Ghana produce, and she brings their work to customers here.
Kwame Mawu coordinates the work in Ghana, the makers and production, and is taking Amaya online.
Made in Ghana, shown in Milan and Liverpool. Photos: Luca Laganà, Raffaele Zerbinati, Rockstar Fashion Show Milan.
From one sewing machine with a handle that kept falling off, to a training centre in Ghana full of them: that is the dream. Each machine turns a beginner into a maker with a trade for life.
Every piece sold online, on a catwalk in Milan or Liverpool, or off the shelf in Walton-on-Thames pays for the next machine, and every machine trains the next maker.
Amaya leads. We amplify.
Get involved
Every way in builds Amaya for Africa’s own income.
Bold print, cut and sewn by hand. Small runs, one-offs, zero mass production. Grab a piece for you (or someone you like a lot), or give a sewing machine so another maker learns the trade. Chip in from £10.
Pieces from Ghana and across the collective, at The Heart Shopping Centre. Every penny goes to the maker.
New pieces, catwalk days and the makers behind them. Every follow helps the next buyer find them.
Watch the journey
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